This Women’s Month, we’re celebrating the women who make, grow, maintain, and build.
This Women’s Month, we’re celebrating the women who make, grow, maintain, and build.
The women who pick up the spade, reach for the pruning shears, and get things done—not for recognition, but because it needs doing.
At Kaufmann, we’ve always believed in the magic of living a hands-on life. And throughout August, we honour the women who show up for their gardens, their families, their communities, and themselves.
These are the women who put in the effort—behind the scenes and out in the open. They’re pruning for spring while planning the next DIY fix. They’re teaching the next generation how to use tools safely while tightening loose bolts or fixing a leaking tap. They are setting up gazebos next to sports fields, and braaing marshmallows next to the fire. They’re strong, capable, and quietly unstoppable.
We are doing our little bit, to put hands-on women in the spotlight
For the month of August, we’ve updated all our marketing materials and ads to only include women—real, hands-on women doing what they do best. Whether it’s in the garden, the garage, or in the veld, these women are making things happen with focus, strength, and grit.
Too often, the hard work women do in outdoor, practical, or technical spaces goes unseen. But not here. Not now.
We are hoping every post is a nod to the women who dig deep, fix what’s broken, and grow what matters. The ones who carry their own tools, prune their own trees, and make sure things work—just like they should.
This isn’t a campaign about pink gloves or token moments.
It’s about respect, representation, and inclusion.
It’s about saying: we see you. Great job!
And we’re proud to build tools and gear that are as resilient and reliable as the women who use them.
Whether you’re restoring a garden bed after winter, planting for pollinators, or sharpening up for a new season—your work speaks volumes.
This August, we salute the skill, care, and courage it takes to live hands-on.
Live hands-on Ladies. With Kaufmann.
Stand a chance to WIN a R3500 voucher with Kaufmann, Simply purchase any of the Women’s Month Pick products for an automatic entry in the month of August!
